Steve Kornfeld, DVM, CPCC
Veterinary Leadership Coach
Tel: (510) 338-0338
Cell: (510) 390-3993
E-Mail: vetcoach1@yahoo.com
Dedicated To Your Success
Give me 1 hour and I'll show you how to
Improving Client Compliance
A FREE Coaching Teleconference On:
The Three Best Ways to Get Your Clients to Say YES to Your Recommendations
Come join us on the next conference calls, December 7th and 14th at 11:00 AM PST. You can sign up here. In the subject line enter: Sign Me Up. When you sign up for this FREE teleseminar, I will send you my article on "How to interview with a purpose". Wouldn't it be nice if you could attract and find the best people out there for your practice? Building a strong staff starts with better interviewing practices. In this article you will learn how to do just that.
In a recent large scale study, it was found that the average client compliance rate is around 25%. Of course, the higher the estimate the lower the compliance rate, isn’t it? Well, this is a belief, and a very limiting one too. Can you draw a mental picture of how your professional life would look if your client compliance rate were in the 80-90%?
Whether you can achieve this kind of compliance rate largely depends on you and much less on how deep your clients’ pockets are. Indeed, in another survey, the cost of service was not on top of clients' minds when they declined your recommendations. Number 1 was whether they felt you've recognized their needs and understood them. Number 2 was whether they felt they could trust you. Number 3 was whether they felt they were going to get an appropriate value for their money.
In veterinary medicine we sell perceived value. In other words, we sell the invisible- our clients pay for something, or commit to pay for something, they haven’t even received. This is very different from purchasing a product, when clients actually hold it in their hands before they pay for it. In our case, they have to trust us to give them the value they are after. And this is where so many of us find difficulty in conveying the value of our service to clients. Anytime a client makes a decision to do business with you based on your cost, they are saying, “Your cost is the only value I see in letting you give me this service”. Could that be why many of our clients are phone-shoppers?
On this upcoming coaching teleconference call I am going to share with you some ideas on how to improve client compliance from a coaching perspective. This means that I am not going to tell you what to do. Every one of you is unique in the way you operate and in your belief system. Telling you it’s worked for someone else and asking you adopt it may be totally out of line with what you want and how you operate. However, there are some tried and true coaching concepts you may want to pay attention to, and this is what we will cover on this call.
If you want to take advantage of this FREE coaching teleseminar, drop me a line via this email: vetcoach1@yahoo.com and I will give you the phone number and password to join us on this exciting opportunity to make a difference in the lives of your patients, your life and those of the people who work with you.
Remember, until your clients say YES, there is no game, regardless of how good you are and what equipment you have.
It’s time we learn to cross that bridge which separate us from giving our clients the kind of care we know we can deliver.
Sign up today at: vetcoach1@yahoo.com
In the Subject line indicate: Sign Me UP.